Welcome to Target Feeds

Privacy Policy

About us


Target Feeds (otherwise known as ‘we’, ‘us’ or ‘our’) is a Limited company registered in the UK (Company number 02194571).

This privacy policy sets out how we use and protect any information that you give us through our websites, social sites and other services; including Target Baits and Rowen Barbary Horse Feeds.

We recognise our responsibilities as data Controllers and we aim to provide transparency and accountability in the processing of data at all times.

If you have any questions in respect of our privacy policy or any the data we process please contact us via email to sales@targetfeeds.com or write to us at


Target Feeds Ltd

Brades Road




SY13 2DX


Alternatively, you can telephone 01948 880598



Information we collect about you


Information is obtained about you when you visit our websites, communications with you relating to our  products and services, information obtained via comments and messages sent via our social media pages and when you sign up to our newsletters.


We will only retain the data you provide us for the purposes of the services we provide you. If we don’t hear from you for more 24 months we will remove you from our records.


Data we collect directly

We may collect the following information:

  • Contact information including name, address, telephone numbers and/or email address
  • Demographic information such as postcode, preferences and interests Definition of  ‘preferences’ and ‘interests’ is needed here
  • User names and passwords where our sites enable you to set up an account
  • Financial transactional details when processing payments
  • Other information relevant to customer surveys, online competitions and/or offers


Browsing data we collect


Our web sites use cookies to collect data when you access our sites or mobile apps. We use cookies to maintain the functionality of our sites and personalise the customer experience for you


Click here to view our cookies policy in full


What we do with the personal data we collect


Business services


We use your data to deliver your service requirements and manage your account. This includes


  • Processing of orders you have submitted.
  • Customer Service communications relating to products and services of your interest
    • Updates, essential announcements, responses to inquiries, questions and related requests
    • Internal record keeping to support ongoing, personalised service delivery


Any information you provide may be used to help us improve the services we deliver and respond efficiently to requests and ongoing support




We may use your data to better understand your requirements and provide you with a premium service


  • We may use your product interests and purchase history to provide you with personalised offers and services
  • We may periodically send promotional emails or brochures about new products, special offers or other information (including samples) we think you may find of interest
    • We will only use the email address you have provided in line with your marketing preferences and our management of this data
  • We may use your information to carry out our obligations when you actively participate in competitions and related activities


From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We can use the information to customise the website according to your interests


Automated data processing


We do not process your data without human intervention under the GDPR Automated Data Processing definition. We may, however, analyse and profile individuals’ purchase history and profiles to provide a more personalised service.


You can withdraw your data processing in respect of this by contacting us at sales@targetfeeds.co.uk.



Lawful Basis


We will only process your personal data if there is a necessity to do this in relation to the services we are providing and in accordance with your individual rights.


Delivery of services


  • Our lawful basis for processing your personal data in respect of orders and related customer services is that we have a contractual obligation to you in the delivery (or negotiation) of services within the terms and conditions of these agreements (link here to Terms and Conditions policy).


Promotional activities


  • We also exercise our Legitimate Interests to promote relevant commercial services we provide to existing customers in respect of related products, updates and services.


  • We base our Legitimate Interests on an understanding of your interest in our products and services and we will only provide you with promotions relating to these interests within an appropriate timeframe. We deliver this through email communications and opportunities to be excluded from promotions are provided at all times.




  • Where individuals opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information etc based on the lawful basis of consent. If at any time users would like to unsubscribe from receiving emails, we include clear instructions at the bottom of each email or users may contact us


In the unlikely event of legal, security or personal safety requirements there may also be a need to process your information in order to comply with a statutory obligation. This is outside of our delivery of business services or promotional activities and we will adhere to the directives of authorities in respect of this.


You can contact us in respect of our lawful basis or any aspect of our processing of your personal data at any time sales@targetfeeds.co.uk.



Your individual rights


The GDPR accords individuals clearly specified rights over the data they provide and their expectations of organisations using their personal information. We are committed to upholding these rights and your requirements of us as your data Controllers


  • The right to be informed – we will uphold your right to be aware of any processing, privacy and security in respect of your data at any time


  • The right of access – you have the right to submit ‘Subject Access Requests’ to us in any respect of your data collected and processed. We will respond within 30 days should you wish to do so


  • The right of rectification – we will update and rectify any amendment to your personal data you advise us of


  • The right to erasure – unless required to maintain data aspects for legal or contractual reasons we will delete your data from our systems and processing within 30 days of your request


  • The right to restrict processing – please inform us if there are aspects of data processing that you would prefer to be excluded from


  • The right to data portability – if you request, we will transfer the data you have given us to requested parties in a digital and standard format


  • The right to object – you can object to data processing under Legitimate Interests and remove consent at any time



Exercising your Individual rights and managing your personal information


You can contact us in respect of your Individual rights at any time via email (sales@targetfeeds.co.uk) or through the contact details provided above


You may also maintain and update your data processing preferences in your engagement with our services


  • Responding or unsubscribing to emails you have previously given consent to or have received on the basis of our Legitimate Interests
  • Using the opt-in boxes we provide whenever you are asked to fill in a form on one of our websites
    • This will allow you to freely and actively opt in to receipt of information from us for direct marketing
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at sales@targetfeeds.co.uk.


We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.


If you do consent to receipt of promotional activities about third parties they may send you emails in relation to their products and services. You can opt out of these at any time.


If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.



Third parties


In order to deliver a premium service we may use selected third party organisations to fulfil orders and enhance your customer experience.


We will only share your information with these parties for the purposes stated in this privacy statement and administration of our business services. These may be for the following purposes:


  • Payment processing organisations
  • Delivery organisations
  • Fraud prevention, screening and credit risk management companies
  • Mailing houses (including email and/or SMS disseminators)
  • Data cleansing providers
  • Data management services
  • Analytical consultants


You can contact us in respect of data sharing and the third parties we use at any time via sales@targetfeeds.co.uk.



Processing payments


We need your payment address, postcode and IP address in order to be able to verify your payment and to enable us to charge your card


  • When you submit your credit card details to us, we use industry standard Secure Sockets Layer (SSL) encryption technology to guard your information
  • Your credit or debit card details, along with your personal information, are encrypted during transactions to ensure payments are processed securely
  • Payment details are not entered on our site and therefore are not retaiined by us at all. Our third party payment gateway Sagepay processes all payments off site. Please see https://www.sagepay.co.uk/support/online-shoppers/about-sage-pay for more details on how Sage Pay will keep your details safe.
  • We will reveal only the last four digits of your credit card number when confirming an order
  • Your browser will show when you are in a secure environment by displaying either a locked padlock or an image of a key in the grey bar at the bottom of the page
  • The web site address should begin with https – the’ s’ meaning ‘secure’


International Data transfers


In the unlikely event that personal data is required to be shared across international jurisdictions outside of the UK and EU we will maintain lawful steps to ensure that your information is protected in accordance with GDPR security and privacy requirements.


We will adopt ‘standard data protection clauses’ which have been approved by the European Commission for such activities.


These rules can be accessed here http://ec.europa.eu/justice/data-protection/international-transfers/transfer/index_en.htm





In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we process.


This covers all areas of data collection, management, processing and payments, ensuring against unauthorised access, alteration, disclosure or destruction


  • Where relevant, data is stored on secured servers, encrypted and password protected
  • Access to data is limited to authorised personnel
  • Where data transfer is necessary for third party agreements (such as data processing services, for example), data is passed in accordance with GDPR requirements and we uphold our responsibility as Controller to vet, monitor and regulate suppliers’ processing of your data


For more information on our data security, our suppliers or the conditions of these agreements you can contact us at any time sales@targetfeeds.co.uk.



Links to other websites


Our websites may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


Changes to this policy


From time to time we may review this privacy policy and we recommend you visit this page regularly to ensure you are fully aware the data we process in the delivery of business services to you.


Should you have any reservations or complaints about the way in which we process your data you can contact the ICO at the following web address www.ico.gov.uk


This policy is effective from 25/05/2018


Cookie Policy

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. 

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our websites in order to tailor it to our customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. 

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. 

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of our websites.


The cookies we set


If you create an account with us then we will use cookies for the management of the signup process and general administration. These cookies will usually be deleted when you log out however in some cases they may remain afterwards to remember your site preferences when logged out.

We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. These cookies are typically removed or cleared when you log out to ensure that you can only access restricted features and areas when logged in.

If one of our sites offers a newsletter or email subscription services; cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.


Third Party Cookies


In some special cases we may also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through our websites.

Our websites use Google Analytics which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

For more information on Google Analytics cookies, see the official Google Analytics page.

We also use social media buttons and/or plug-ins on our websites that allow you to connect with your social network in various ways. For these to work the following social media sites including; Twitter, Facebook, Google+, and Instagram will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.



CART --> The association with your shopping cart.

CATEGORY_INFO --> Stores the category info on the page, that allows to display pages more quickly.

COMPARE --> The items that you have in the Compare Products list.

CURRENCY --> Your preferred currency.

CUSTOMER --> An encrypted version of your customer id with the store.

CUSTOMER_AUTH --> An indicator if you are currently logged into the store.

CUSTOMER_INFO --> An encrypted version of the customer group you belong to.

CUSTOMER_SEGMENT_IDS --> Stores the Customer Segment ID

EXTERNAL_NO_CACHE --> A flag, which indicates whether caching is disabled or not.

FRONTEND --> You sesssion ID on the server.

GUEST-VIEW --> Allows guests to edit their orders.

LAST_CATEGORY --> The last category you visited.

LAST_PRODUCT --> The most recent product you have viewed.

NEWMESSAGE --> Indicates whether a new message has been received.

NO_CACHE --> Indicates whether it is allowed to use cache.

PERSISTENT_SHOPPING_CART --> A link to information about your cart and viewing history if you have asked the site.

POLL --> The ID of any polls you have recently voted in.

POLLN --> Information on what polls you have voted on.

RECENTLYCOMPARED --> The items that you have recently compared.

STF --> Information on products you have emailed to friends.

STORE --> The store view or language you have selected.

USER_ALLOWED_SAVE_COOKIE --> Indicates whether a customer allowed to use cookies.

VIEWED_PRODUCT_IDS --> The products that you have recently viewed.

WISHLIST --> An encrypted list of products added to your Wishlist.

WISHLIST_CNT --> The number of items in your Wishlist.


Google Analytics sets the following cookies as described below.


__utma This cookie is typically written to the browser upon your first visit to our websites from that web browser. This cookie is used to determine unique visitors to our websites and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.


__utmb This cookie is used to establish and continue a user session within our websites. When a user views a page on one of our sites, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on our sites, this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on your site for longer than 30 minutes.



__utmc This cookie is no longer used by the ga.js tracking code to determine session status.


Historically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user. For backwards compatibility purposes with sites still using the urchin.js tracking code, this cookie will continue to be written and will expire when the user exits the browser.


__utmz This cookie stores the type of referral used by the visitor to reach our sites, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within your own site. The cookie is updated with each page view to our websites.



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Get in touch
  • Brades Rd,
  • Prees, Whitchurch
  • Shropshire, SY13 2DX
TEL 01948 880 598