Target Feeds was founded in 1980 as Ian Hollows Feed Supplements, initially supplying feed formulations, technical advice, supplements and raw materials from a farm in the Shropshire countryside. As demand grew, the business expanded into dedicated manufacturing, establishing a facility in Prees which supported over 30 years of continued growth and development.
Today, Target Feeds remains a family-run business, with a strong foundation in animal nutrition, farming and feed manufacturing. This combination of practical experience and technical knowledge continues to shape the company’s approach, focusing on delivering reliable, effective solutions across a wide range of sectors.
Over the years, the business has evolved significantly, expanding from its original focus into multiple species and markets. Target Feeds now manufactures a diverse range of products including finished feeds, supplements, starter diets and specialist nutritional solutions, supporting both commercial agriculture and niche applications.
Research and development has always been central to the business. In addition to developing its own products, Target Feeds works closely with UK universities and international research organisations, producing trial diets and supporting projects focused on animal performance, welfare and feed innovation. This flexible and collaborative approach allows the company to respond to unique challenges, from commercial product development through to highly specialised applications.
One such example includes the development of a system to deliver soluble medication to bee populations, helping to combat the spread of European Foul Brood. By incorporating the treatment into an icing sugar-based carrier, Target Feeds successfully enabled large-scale treatment across thousands of hives, demonstrating both innovation and practical problem-solving.
Alongside its core manufacturing and development capabilities, Target Feeds is the parent company behind a number of established brands.
Rowen Barbary Horse Feeds
A specialist equine nutrition brand developed to deliver high-quality, performance-driven feeds for horses of all types and disciplines. Combining technical expertise with practical experience, the range is designed to support health, condition and performance.
Visit Rowen Barbary Horse Feeds
Target Baits
A dedicated carp fishing bait brand focused on producing high-quality, consistent baits designed for performance on the bank. Developed using proven ingredients and ongoing innovation, the range supports anglers looking for reliable results.
Visit Target Baits
With over four decades of experience, Target Feeds continues to build on its reputation for quality, flexibility and innovation, supporting customers across agriculture, research and specialist markets.
