News & Guides

By Target Feeds

White Labelling

White Labelling

If you’ve dreamed of creating your own product to sell, but do not have the manufacturing facilities to make this dream a reality then you may want to consider white labelling from Target Feeds.  However, before embarking down this path it is important that you explore the potential pitfalls alongside the benefits, before deciding if this is the right option for you.

Creating, manufacturing and marketing a product takes a great deal of time and effort.  Most likely you already have an idea on the potential product, you may even have a formulation in place but if not you can call on the expertise of Target Feeds who will be able to assist you in all areas of product advice and be able to create a bespoke formula to your specific requirements.   They will also be able to source ingredients for your product, helping to save time and money.

A key area to consider before proceeding with white labelling is the legal declarations that you have to make.  If required Target Feeds can help you with declarations regarding composition and analysis on the product label, including making sure you are fully compliant with Veterinary Medicines Directorate and Advertising Standards.  If you plan to market your feed or supplements to horse owners that may compete in affiliated sport it is important to note that Target Feeds is a UFAS audited mill and registered with BETA NOPS Scheme, but you may also considering registering yourself to the scheme.

By white labelling a product you can use your current market share to help build a strong reputation and improve consumer awareness, while still keeping manufacturing costs down, so in theory being able to the market the products at a competitive price.

About Target Feeds

Here at Target Feeds, we pride ourselves on carefully selecting and sourcing only the highest quality ingredients from approved suppliers & aim to maintain this continuity of supply year in, year out.

Operating from a state of the art UFAS audited mill in Shropshire are quality control meets the highest UK & European Standards and we are approved under the UK Feed Hygiene & Veterinary Medicine Regulations.

Raw materials & finished products are regularly laboratory-tested to ensure that every product continues to meet not only ours, but also your high standards.